MyAlice Logo MyAlice Logo

MyAlice Brand Identity

Get to know the core foundation of MyAlice brand, learn what we stand for. Please follow these guidelines to ensure our logo and brand assets. Dropbox Link →

Story

You are going to a store and you want to purchase a pair of shoes, you don't see the desired size and you also don't find anyone who can help you. You had a negative experience, right?

Think about how your customers feel when they don't find you but they need you. Things are still static, and slow.

Think how you used to shop or interact with the shopping assistant. But when it comes to online shopping assistance, things are not that personal, or authentic.

MyAlice Conversational Commerce tool is born to reimagine e-commerce customer support! All your social channels and ecommerce together so that you can optimize every step of the e-commerce customer journey hassle-free — from helping out to checking out.

Values & Culture

Icons are a part of the illustration family in marketing, but they serve very different purposes. Typically, icons are more literal and are intended to bring clarity to their subject.

With every piece of content, our goal is to —

Educate

Help our users understand conversational commerce.

Empower

Improve the quality of their ecommerce business and their lives too.

Inspire

Encourage them to make the best of MyAlice.

To achieve those goals, we nurture certain values.

Humane

Our users perceive us as a humane entity, not tech geeks or bot builders.

Freedom

We fly together, yet have the power to make decisions that impact the entire flock — just like your customer support team.

Warm & Friendly

Every conversation with us should feel like an wholesome interaction. Remember, we are your friends and our purpose is to help.

Primary brand mark

MyAlice Logo with Background
MyAlice Secondary Logo

Exclusion Zone

MyAlice logo exclusion zone

Monotone Application 

MyAlice logo Monotone MyAlice logo Monotone MyAlice logo Monotone

Secondary Application 

MyAlice logo Monotone MyAlice logo Monotone MyAlice logo Monotone
MyAlice logo Monotone MyAlice logo Monotone MyAlice logo Monotone

Logo Misuse 

MyAlice logo placement

Logo Placement

MyAlice logo placement

Color

Our primary palette uses bright colors to bring a playful and positive tone to our brand, and is used in logical ways throughout product and marketing to guide the eye and highlight the important bits.

Primary Color

Our primary palette uses bright colors to bring a playful and positive tone to our brand, and is used in logical ways throughout product and marketing to guide the eye and highlight the important bits.

#00BD56 Primary 1
#04B25F Primary 2
#FFBE3D Primary 3
#FF715B Primary 4
#F16141 Fill Light 1
#EAFAF3 Fill Light 2
#FFF2D8 Fill Light 3
#FFE3DE Fill Light 4

Text Color

#333333 Text Color 1
#858AF8 Text Color 2
#AAB0B7 Text Color 3

Background Color

#FFFFFF BG Color 1
#F5F6FA BG Color 2
#EdEEF6 BG Color 1

Typography

Clarity in communication is key for us, so we use the Inter for all text on product, brand and marketing materials.

Font Typography

Creatives

MyAlice plugin cover MyAlice community cover

Screenshots

We've curated few high-resolution app screenshots just for you.

MyAlice plugin cover MyAlice community cover
MyAlice plugin cover MyAlice community cover

Download all assets

Get all MyAlice assets in one place. Need something else? Shoot us an email at growth@myalice.ai