Lead, Product Marketing

Remote - Marketing & Growth - Full-Time

Job Summary

We are looking for an experienced SAAS product marketeer to work closely with our product and growth teams to create messages, promotions, user-flows, and other mechanisms to ensure users not only understand the product perfectly but that they also engage in a way that maximizes product sales and up-sales. 

Ideally, you’re highly motivated, a self-starter with an abundance of the initiative. This can be a part-time contract and can be worked remotely.

Responsibilities

  • Develop effective growth marketing strategies and plans by studying the company’s products and their benefits for users.
  • Follow and analyze market trends to position products
  • Develop product marketing strategies (pricing, advertising, product launching)
  • Translate technical details into benefits for the user
  • Craft compelling messages across marketing channels (landing pages, ad campaigns)
  • Work with various teams (design, content, acquisition, product, sales) to implement strategies
  • Prepare and optimize growth conversion funnel.
  • Improve conversions from Leads to Users; Upselling from Users to Paying Customers; and ultimately creating mechanisms of Loops for Paying Customers to bring back more through their network effects.

Requirements

  • Proven experience in SAAS Product Marketing & Growth
  • Background in design and copywriting is a plus
  • Experience in market analysis
  • Familiar with product marketing tactics (e.g. integrated marketing campaigns)
  • Working knowledge of web analytics tools (Google Analytics, WebTrends)
  • Excellent communication skills
  • Analytical mind and strong quantitative skills

Remuneration

As per company policy

Application Deadline

June 30, 2021