There are over 6,000+ apps available in the Shopify App Store. You can tell there's no shortage of options.
Whether you want to boost email marketing ROI, advertise your products on Facebook, obtain in-depth data, there's an app (in reality, way many apps) for each category.
But having every one of these apps that you find fancy will not overhaul your store's growth.
In fact, unnecessary apps will increase your operational costs and extend your site's loading time. Which also means bad UX for your customers.
So it's important only to download the ones that can support you and increase your site's efficiency.
Good Shopify apps should do two things.
1. Increase conversion and 2. Scale your sales.
However, it's not easy to figure out the best ones from a sea of options. We hear you.
And to help you get your Shopify business on track, we've listed down the 6 best Shopify apps that you can use to fuel your business.
You must be wondering...
Why We Suggest Only 6 Apps
You'll find tons of articles on the internet that will suggest 10 to 20 Shopify apps for your store.
While the apps themselves can be great extensions to boost efficiency, installing them is not a good course of action.
And here's why we say that.
According to Greta Van Riel, the founder of four multi-million dollar Shopify stores—"Downloading too many apps for your Shopify store can end up increasing your site's loading time. This is because the apps place JavaScript throughout the site. And this causes the website to take longer to load".
If your site has a fast loading time, your conversion rate can increase up to 2X. So you need to arrange your store so that the load time isn't affected.
In fact, hundreds of Shopify merchants end up spending $10,000+ just to decrease their site load time. So it's definitely something you shouldn't be neglecting.
And the most convenient approach for it would be only to install the apps you need the most.
6 Apps Every Shopify Owner Needs
As we mentioned before, we vouch for quality over quantity. It pays in the long term. That's why in this article—we are breaking down the most comprehensive and reliable apps—for your Shopify store to boost your business growth.
That being said, here are our top 6 picks for Shopify apps.
MyAlice
How do you manage 500+ orders coming in from multiple channels? It would make you frustrated switching from one channel to another to keep track of customer orders.
Not to forget how crucial customer support is for eCommerce businesses post Covid-19. MyAlice makes it incredibly easy to manage your customer orders by bringing all your social channels in a dashboard. MyAlice is completely free to sign up and if you are an eCommerce store owner, we recommend you test out their all-in-one customer support platform.
MyAlice ensures you can automate the order creation and confirmation process within a minute. Send product and order information of your e-commerce store directly inside chats within a few taps.
MyAlice live chat reduces the pressure of responding to customers in real-time with a touch of personalization.
That means—no generic bot-sounding messages—and your customer support agents will not go bonkers replying to the same questions over and over again.
Payment plan
Free trial: Available
Monthly price: starting $15
Klaviyo
No, email marketing isn't dead yet because this assumed-to-be-dead marketing channel brings you the highest ROI and a huge reach.
According to research, email marketing can generate $38 in ROI for every $1 spent. Davie Fogarty, founder & CEO of Davie Group, claimed— they made over 6 million dollars through email marketing. That too, just in a month!
So if you want to drive more sales in your e-commerce business — get the most out of email marketing — Klaviyo is a better option to go for.
Here's how Klaviyo helps you.
You can reach more customers with the power of automation. Drip campaigns, abandoned cart reminders, and sale promotions can drastically improve your sales. It provides dozens of in-built, fully customizable essential flows ready for any type of email or text.
Segmenting customers is one of the effective ways to single out high intent customers. And you can re-engage them with special offers. Klaviyo also helps you reach your customers at any stage of the customer journey and enables you to retarget them based on their buying behavior.
Klaviyo comes with a data analytics dashboard that displays all your needle-moving metrics of your business on a single screen.
There are many other ways you unlock the power of email marketing with Klaviyo to convert emails into sales.
Payment plan
Free trial:
- Email limit - 500 emails up to 250 customers
- SMS limit - 150 SMS messages to 50 SMS contacts each month
Monthly price: starting 20$ for email / 5$ for SMS
Smile.io
Be it a whopping 50% discount from your favorite clothing store, or a free cup of macchiato from your go-to coffee shop, we all love getting loyalty rewards.
It makes us feel extra special. So most often than not, we find ourselves going back to these stores.
Your Shopify store should have the same effect on your customers. Give your customers a reason to come back to your store over and over again.
The best way to do it is by using a loyalty reward program. Everyone nowadays has some sort of loyalty rewards program. And one of the most popular and effective ones is smile.io.
With this app, you can navigate different types of customer expectations. It becomes a lot easier because you offer multiple ways to reward your most loyal customers.
Improve loyalty through point referrals and VIP programs. It uses interactive pop-ups, points to motivate actions, and campaigns to boost your customers' engagement to get incentivized for their loyalty.
The best parts are — it's easy to set up, alter, edit and control everything.
For customers, nothing triumphs getting special treatment every time they shop. Make the most of your customer acquisition efforts by converting transactional sales into brand champions.
Payment plan
Free trial: 30 days
Monthly price: starting $49
Loox
When it comes to the quality check for any product, nothing is more trustworthy than customers' product reviews.
So why not create an opportunity to have this trustworthiness from your customers?
And the best way to do this is by using Loox, a product reviews app. This allows Shopify store owners to collect a large amount of photo feedback from happy customers. The best thing about Loox is they're not just text-based reviews; they also come with photo reviews.
When potential customers are browsing through your website, they want to see other customers' experiences with your store.
Loox enables you to use the power of UGC (user-generated content) to win visitors' trust in your business... This makes it one of the best Shopify apps to increase sales and drive growth for your e-commerce business.
One of the significant benefits of Loox is importing reviews from any source. It gives you the ability to manage which reviews are to be posted, lets you interact with reviews, and much more.
And if you are worried about not getting voluntary reviews. Loox also has a solution for that too. With Loox, you can send automatic review request emails to customers asking for product reviews.
Payment plan
Free trial: 14 days
Monthly price: starting $9.99
Lifetimely
The lifetime value of a customer is a really important metric for eCommerce businesses. Because without a sensible number for CLV that you can agree on, you really don't know what you should be spending on digital advertising to bring new customers.
Sure, you may be getting initial leads without assessing your customer's buying behavior. But you can't qualify every leads as a potential customer.
If you know, you can drive hard quality customers down the other end or incremental revenue, allow those leads to go down.
This is where Lifetimely comes into the picture. With frightening accuracy, Lifetimely uses AI to help you figure out how much you can anticipate making from your clients.
It measures the value of your Shopify store's customers over time — predicts customer lifetime value, understands KPIs and daily analytics to aid overall growth. Then, using that data assists you in predicting future customer behavior.
Lifetimely makes CLV calculation fast and easy. Not all of us are good with excel or can calculate CLV manually.
With the help of Lifetimely, you don't need to worry about either of these things; instead, concentrate more on your customers.
Payment plan
Free trial: 14 days
Monthly price: starting $19
Smart SEO
39% of all global e-commerce traffic comes from SEO. If you want to bring in more traffic to your Shopify store, you need to get it SEO optimized.
SEO can help you get more visibility on the search engine results and the customers you need to scale your business.
And just being recognized by google won't do the job. The top three Google searches get 75.1% of all clicks. Only 0.78% of Google searchers check the second page.
So if you want to make more traffic and sales from the Shopify store, you're going to need to drive at least 40% of all your traffic from SEO. You will need to be listed in the top three results for important keywords.
Plus, you need to rank on the number 1 page. And the best way to do that is by using an effective app like SmartSEO, which is also affordable on the budget.
SmartSEO is the best tool for creating meta tags, alt tags, and JSON-LD structured data on the fly.
All you have to do is pick a template, and SmartSEO will take care of the rest.
SmartSEO claims to be the only Shopify tool that automatically handles meta tags. Most of its competitors need you to wait for hours, if not days, to generate meta tags. SmartSEO, on the other hand, completes the task in a matter of seconds.
It also has another unique feature: multi-language meta tag support (as well as its JSON-LD structured data). This is very useful for multilingual e-commerce business owners, as it's simple to write meta tags for each language.
Payment plan
Free trial: 7 days
Monthly price: starting $4.99
Although this list doesn't include every top Shopify app, it definitely includes apps you need to increase conversions and scale your business.
In essence, this list will assist you in recognizing the optimization potential that these programs provide. Check out their customer reviews and product features.
