Welcome to MyAlice’s EU Data Policy! In these boxes, you’ll find our plain-English version of the policy. It isn’t legally binding, so please use this it only as an aid.
The EU data privacy law that went into effect May 25, 2018. It is designed to give individuals more control over how their data are collected, used, and protected online. It also binds organizations to strict new rules about using and securing the personal data they collect from people, including the mandatory use of technical safeguards like encryption and higher legal thresholds to justify data collection.
There are seven principles that outline how personal data must be processed under the EU policy. Find below how MyAlice complies with each:
Personal data shall be processed lawfully, fairly and in a transparent manner in relation to the data subject.
MyAlice's Terms of Service Agreement, Privacy Policy, and supporting policies provide a transparent notice to inform its customers. Relevant communication is embedded or executed at different steps of interaction of the customers with MyAlice so that they are aligned on how their data is processed.
Personal data shall be collected for specified, explicit and legitimate purposes and not further processed in a manner that is incompatible with those purposes; further processing for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes shall, in accordance with Article 89(1), not be considered to be incompatible with the initial purposes.
MyAlice Privacy Policy explicitly outlines how and why the personal data is collected and used. Any new scope of usage, previously not available, goes through extensive vetting making sure they fall under regulations. Only then are they brought in place and included in public documentations.
Personal data shall be adequate, relevant and limited to what is necessary in relation to the purposes for which they are processed
MyAlice Privacy Policy specifies which data is collected and how they are used. Measures are in place to make sure all the relevant stakeholders, from partners, business customers and third parties, adhere to the said processes.
Personal data shall be accurate and, where necessary, kept up to date; every reasonable step must be taken to ensure that personal data that are inaccurate, having regard to the purposes for which they are processed, are erased or rectified without delay
As agents have access to their information, they can rectify and make changes as and when necessary. Agents may access, update, correct or have removed from our systems and records the Personal Information they provided to us by emailing a request to privacy@myalice.ai or contacting us by telephone or postal mail. To protect their privacy and security, we will also take reasonable steps to verify your identity before updating or removing your information.
Personal data shall be kept in a form which permits identification of data subjects for no longer than is necessary for the purposes for which the personal data are processed; personal data may be stored for longer periods insofar as the personal data will be processed solely for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes in accordance with Article 89(1) subject to implementation of the appropriate technical and organisational measures required by this Regulation in order to safeguard the rights and freedoms of the data subject
We only retain customer personal data for as long as it is reasonably necessary in order to maintain and expand our relationship and provide you with our Services, Sites and offerings
Personal data should be processed in a manner that ensures appropriate security of the personal data, including protection against unauthorised or unlawful processing and against accidental loss, destruction or damage, using appropriate technical or organisational measures.
We implement systems, applications and procedures to secure your personal data, to minimize the risks of theft, damage, loss of information, or unauthorized access or use of information. For more information on our security features, refer to MyAlice Security.
The controller shall be responsible for, and be able to demonstrate compliance with, paragraph 1
We hold ourselves accountable for how we store and process your data. Therefore, we have taken necessary steps to make sure you're informed of how the data is being used by communicating with you explicitly. Moreover, security and data privacy being at the core of our offering, we've taken all the necessary steps to make sure your data is safe. For more information, refer to our Privacy Policy and Security sections.
Alice Labs Pte. Ltd.
160 Robinson Road, Singapore
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