Last updated: Feb 26, 2020 MyAlice Privacy Policy

This Privacy Policy is designed to help you understand what information we collect at Alice Labs PTE, how we use it, and what choices you have. Some key terms are defined as follows, and throughout this document: Alice Labs PTE Limited is the company that collects and processes Personal Data for the purposes described in this Policy Personal Data Is any information relating to an identified or identifiable natural person (“Data Subject”) Customer Is a legal entity with whom Alice Labs PTE has an agreement to provide the Services

About Alice Labs Pte. Ltd.

Alice Labs PTE provides a “Conversation Cloud” that allows our Customers to store, manipulate, analyze and transfer messages between their business systems and their customers on a variety of Alice Labs PTE-provided and third party messaging channels (the “Service”). Alice Labs PTE is committed to the protection of Personal Data, including data that we use for our own purposes, and that we maintain on behalf of our Customers.

Collection & Use of Personal Data

Alice Labs PTE collects information, including Personal Data, for the following purposes: Providing and managing the Service Internal business purposes Communicating with you and marketing Recruiting and managing personnel Collecting payment for the Service To understand and improve our Service and Website This Policy is not intended to place any limits on what we do with data that is aggregated and/or de-identified so it is no longer associated with an identifiable individual (Data Subject) or Customer of the Services. Alice Labs PTE Services are not directed to children under 16. If you learn that a child under 16 has provided us with Personal Data without consent, please contact us. Providing and managing the Service In the course of providing the Service, Alice Labs PTE may receive, access, analyze, process and maintain Personal Data on behalf of our Customers. Our Customers determine the types of Personal Data that will be collected and used within the Service, how it will be used and disclosed, and how long it will be stored. For any questions related to how your Personal Data is used by our Customers, please contact them directly. Service Data Is the information that is processed on behalf of our Customers during provision of the Service. Alice Labs PTE’s privacy practices related to Service Data are not covered by this Privacy Policy. They are detailed in the Alice Labs PTE Service Data Privacy Statement, or the applicable agreement relating to your access to and use of the Service. Account Information, including contact information, user profile information, and information about your payment method, is collected from you when you register or authenticate into our Service and is used to manage payment for the Service, enable us to provide support, and facilitate communication. Alice Labs PTE’s privacy practices related to Account Information are detailed below and throughout this Privacy Policy. Service Usage Information Is collected, including information about how you are accessing and using the Service. We use this information to understand and improve our Services, and to investigate and prevent security issues, abuse, fraud. Alice Labs PTE’s privacy practices related to Service Usage Information are detailed below and throughout this Privacy Policy. Internal Business Purposes Alice Labs PTE collects the following information from you through our Website (, social media, and other channels for the following purposes: Communicating with you and marketing Responding to your request for a product demo:When you request a free demo, we may collect your first and last name, job title, business email address, and information about your company. We use this information to contact you and otherwise facilitate your free demo. Responding to your inquiries:When you contact us with a comment, question or complaint, you may be asked for information that identifies you, such as your name, address and a telephone number, along with additional information we need to help us promptly answer your question or respond to your comment. We may retain this information to assist you in the future and to improve our customer service and service offerings (including the Service and Website). Informing you about products and services.We may use your contact information for our own marketing or advertising purposes. We do not sell or rent your Personal Data to third parties. You can opt out of these at any time by following the steps outlined below. Recruiting and managing personnel Processing your job application.If you apply for a job at Alice Labs PTE, you may provide us with certain Personal Data about yourself, such as information contained in a resume, cover letter, or similar employment-related materials. We use this information for the purpose of processing and responding to your application for current and future career opportunities. Managing employees and contractors.If you join the Alice Labs PTE team as an employee or contractor, we will use the information you provided, as well as information we create about you, for human resources purposes including verifying your eligibility and qualifications, performance management, to provide compensation and benefits, investigate incidents, and otherwise facilitate the relationship. Collecting payment for the Service Collecting payment.For Customers that purchase a paid version of our Service, we collect and process information about how you use the Service, and your Account Information (including contact information, user profile information, and information about your payment method) for the purpose of billing you. To Understand and Improve our Services and Website Understanding how you use the Service.Service Usage Information is collected, including information about how you are accessing and using the Service. We use this information to understand and improve our Services, and to investigate and prevent security issues, abuse, fraud. Visiting our Website. We collect the IP (Internet protocol) addresses of all visitors to our Website and other related information such as page requests, browser type, operating system and average time spent on our Website. We use this information to help us understand our Website activity, and to monitor and improve our Website. In addition to the information described above, our Website uses Cookies. Please refer to the Cookie Policy below for additional details. Third Party Links.Our Website may contain links to other websites that Alice Labs PTE does not own or operate. We provide links to third party websites as a convenience to the user. These links are not intended as an endorsement of or referral to the linked websites. The linked websites have separate and independent privacy policies, notices and terms of use. We do not have any control over such websites, and therefore we have no responsibility or liability for the manner in which the organizations that operate such linked websites may collect, use or disclose, secure and otherwise treat Personal Data. We encourage you to read the privacy policy of every website you visit.

Disclosure of your Personal Data

As a matter of practice, Alice Labs PTE does not disclose, trade, rent, sell or otherwise transfer Personal Data, except as set out in this policy. We may transfer or disclose Personal Data as follows: Service Provider Arrangements.We may transfer (or otherwise make available) Personal Data to third parties who process it on our behalf for the purposes noted above. These third parties may access, process or store personal data in the course of providing these services, but based on our instructions only. As of the date hereof, these third party providers include technical operations such as database monitoring, data storage and hosting services and customer support software tools. Changes to our Business Structure.Alice Labs PTE may share or disclose data if we engage in a merger, acquisition, bankruptcy, dissolution, reorganization, sale of some or all of Alice Labs PTE’s assets, financing, acquisition of all or a portion of our business, a similar transaction or proceeding, or steps in contemplation of such activities (e.g. due diligence). Compliance with Laws.Alice Labs PTE and our Canadian, US, and other Service Providers may share or disclose Personal Data to comply with legal or regulatory requirements and to respond to lawful requests, court orders and legal process. Enforcing Our Rights, Preventing Fraud, and Safety.Alice Labs PTE may share or disclose data to protect and defend the rights, property, or safety of us or third parties, including enforcing contracts or policies, or in connection with investigation and preventing fraud.

Your Rights

Access and Correction of Personal Data If we receive a request from an individual to access or update Personal Data we have collected on behalf of a particular Customer, we will direct that individual to the relevant Customer. We will assist our Customers wherever possible in responding to individual access requests. If you submit Personal Data via our Website or otherwise provide us with your Personal Data, you may request access, updating or correction of your Personal Data by submitting a written request to us. We may request certain Personal Data for the purposes of verifying your identity.

How we protect your Personal Data

Alice Labs PTE takes security seriously. We take various steps to protect information you provide to us from loss, misuse, and unauthorized access or disclosure. These steps take into account the sensitivity of the information we collect, process and store, and the current state of technology. To learn more about current practices and policies regarding security and confidentiality of Personal Data and other information, please see our Security Practices; we keep that document updated as these practices evolve over time.

Cookie Policy

Alice Labs PTE uses cookies and similar technologies like single-pixel gifs and web beacons, to record log data. We use both session-based and persistent cookies. Cookies are small text files sent by us to your computer and from your computer or mobile device to us each time you visit our website or use our desktop application. They are unique to your account or your browser. Session-based cookies last only while your browser is open and are automatically deleted when you close your browser. Persistent cookies last until you or your browser delete them or until they expire. Some cookies are associated with your account and Personal Data in order to remember that you are logged in and which parts of the Service or Website you are logged into. Other cookies are not tied to your account but are unique and allow us to carry out site analytics and customization, among other similar things. If you access the Services through your browser, you can manage your cookie settings there but if you disable some or all cookies you may not be able to use the Services. Alice Labs PTE sets and accesses our own cookies on the domains operated by Alice Labs PTE and its affiliates. In addition, we use third parties like Google Analytics for website analytics. You may opt-out of third party cookies from Google Analytics on its website. We do not currently recognize or respond to browser-initiated Do Not Track signals as there is no consistent industry standard for compliance.

Changes to Privacy Policy

This Privacy Policy may be updated periodically to reflect changes to our Personal Data handling practices. The revised Privacy Policy will be posted on the Website. If you continue to use the Service or the Website after the changes are in effect, you agree to the revised Notice. We strongly encourage you to please refer to this Privacy Policy often for the latest information about our Personal Data handling practices.

Contact Us

Please contact Alice Labs PTE if: you have any questions or comments about this Privacy Policy; you wish to access, update, and/or correct inaccuracies in your Personal Data; or you otherwise have a question or complaint about the manner in which we or our service providers treat your Personal Data. You can reach the Chief Executive Officer by emailing info at myalice dot ai or at our mailing address below: Alice Labs PTE Limited, 160 Robinson Road, Singapore, 068914.